Few brands capture the character of a place quite like Jo Malone London. The brand is renowned for transforming everyday moments into something memorable.
For a campaign inspired by the energy of London after dark and featuring global ambassador Tom Hardy, we were tasked with creating supporting content that would sit seamlessly alongside the wider campaign. There was just one catch: the live-action production remained under strict NDA, meaning we had to build our work without ever seeing the final film.
Working from the campaign brief and Jo Malone London’s unmistakable brand identity, we created a series of cinematic CGI sequences inspired by the mystery, movement and elegance of the city at night. The creative was then extended across a suite of campaign assets, supporting the launch across digital platforms, out-of-home placements and iconic digital billboards in Piccadilly Circus.
The result was a cohesive body of work that felt intrinsically connected to the wider campaign, helping bring the atmosphere and sophistication of Jo Malone London to audiences around the world.
