Whilst we don’t measure our success through awards, it’s always humbling to achieve them – especially in the company of the studios and creatives that Le Book attracts.
We took home two CGI awards at Le Book Connections for our Woven Whisky Superblend animation – a project that challenged us to push beyond the conventions of spirits content and create something genuinely new.
The Superblend campaign asked what flavour looks like. Through abstract motion design, layered textures and a considered visual language built around the whisky itself, we answered that question in a way that resonated with judges in New York and Paris.
Two cities. Two awards. One project we’re very proud of.