Journal

Some products are notoriously difficult to photograph. Augustinus Bader’s new eye patches were exactly that.

The brief

The Augustinus Bader team needed launch imagery for their eye patch product – but with a clear constraint. The new assets had to integrate seamlessly with an existing campaign built around a distinctive golden hour aesthetic. Any disconnect in light, tone or finish would be immediately visible.

Traditional photography of the patches presented real problems. The product’s thin, translucent material and delicate surface texture are difficult to light and capture consistently in a studio. Getting the right result on set would have required significant time, multiple setups and extensive retouching.

Why CGI

CGI gave us complete control. We could match the golden hour lighting of the existing campaign precisely, render the patch material with total accuracy, and produce a suite of images that sit naturally alongside the broader brand world. No compromise on quality. No styling variance. No continuity problems.

The result was a set of high-end imagery that felt completely native to the Augustinus Bader visual language – and gave the team exactly what they needed to launch the product with confidence.

Working with agency TwelveA.M., we delivered assets suitable for use across ecommerce, editorial and social – all consistent, all on brand.

Client: TwelveA.M.