Journal

Two of the world’s most recognisable brands. One limited-edition collaboration. A whole lot of product to visualise.

When Pepsi partnered with EA Sports FC 24, the result was a co-branded range spanning cans, cartons and multipacks – each one carrying the visual language of both brands in a bold, campaign-ready design.

Our role

Branding agency Nomad briefed us to produce the full suite of CGI packshots across the entire product range. The brief was straightforward: on brand, on trend, on time. Our job was to give Nomad a set of photorealistic assets they could deploy confidently across digital, social and retail touchpoints.

Why CGI for packaging?

Producing imagery for a large product range through traditional photography requires significant time, budget and logistics – coordinating samples, studio time, lighting setups and retouching across every SKU. CGI removes those constraints entirely. Once the 3D models are built and approved, every angle, every lighting variation and every format can be generated efficiently and consistently.

For a fast-moving collaboration between two global brands, that flexibility was exactly what was needed.

The result was a clean, confident suite of imagery that gave both brands the visual equity the partnership deserved.