Linn Products
Services
Animation
Concept Creation
Marketing Collateral
Modelling
Motion Design
Pack Shots
Product Visualisation
Social Media Assets
Key Visuals
Animated Key Visuals
Styling
Overview
Working with the creative design team at Linn, we developed the visual concept for their most recent product launch - the Linn 360 Loudspeaker. The concept for these high-end speakers was rooted in their geographical heritage and engineering provenance, and was pulled through into a wide range of imagery and animation.
Linn’s new 360 Loudspeaker features 3 new finishes – titled the Glasgow Collection. Each finish is a different colour and coating, and is inspired by Glasogw’s heritage. The team needed a suite of simple product images, as well as more creative shots that would help to tell the story of each finish, including two more neutral finishes for the speaker. To complete the content library, we also developed a key visual for the full range of finishes of the product, as well as animations showcasing the full range and each individual speaker.
The concept inspiration for the Glasgow collection was drawn from the city itself, and we explored five bespoke environments to showcase the speaker. Taking reference from the Clyde, the Finnieston Crane, and Scottish whisky, we sketched multiple iterations of the visual interpretation of these concepts, before producing the final sets for each speaker finish that tells the story behind the colours that form the Glasgow collections in a stylised, subtle way.
