Journal

Celebrating unsung heroes deserves content that hits the right note – energetic, warm and unmistakably human.

The brief

Budweiser’s Raise A Bud campaign celebrated Labor Day in the US by personalising cans for ten hardworking Americans who deserved recognition. Working with Deuce Studio, our role was to bring those cans to life visually – creating a photorealistic 3D content library that could work flexibly across a range of campaign touchpoints.

What we made

We produced photorealistic 3D beer can visuals paired with typographic motion design – playful, kinetic and full of personality. The personalised designs were the hero of every piece, with our CGI work giving them the kind of presence and clarity that traditional photography of a physical can simply couldn’t match consistently across a full range.

The result was a flexible content library covering social, digital and print – built to be deployed quickly and look great everywhere.

Why it worked

CGI for FMCG packaging gives brands something traditional photography can’t: total consistency across every format and SKU, with the ability to generate new angles, environments and motion pieces from the same underlying 3D asset. For a campaign built around personalised variants, that flexibility was essential.

Client: Deuce Studio