Journal

Bringing the Ooni Halo Pro Spiral Mixer to life wasn’t just about making a film—it was about creating an experience. One that seamlessly blended live production, high-end CGI, and dynamic storytelling to showcase a product built to revolutionize dough-making. Our behind-the-scenes video captures the energy, precision, and craft behind the project—a dive into the world we built, from live-action shots to hyper-real CGI simulations of dough formation, gluten networks, and the mesmerizing chemistry of oil and water mixing together.

Beyond the Typical Product Film

This couldn’t be just another product launch. It needed to feel tangible. Immersive. Slick. Every moment had to capture the weight, power, and precision of the Halo Pro, while diving deeper into the science, textures, and microscopic details that make this mixer special. We shot live action in a controlled production setup, using smooth, kinetic camera moves to enhance the product’s form and function. Every frame was considered. Every shot designed to flow seamlessly into the CGI sequences.

Inside the Mix: CGI That Feels Real

Our CGI work didn’t stop at product beauty shots—it took the viewer inside the process. We visualized the gluten network forming as dough kneads, the perfect fusion of oil and water, and the precise rhythm of the spiral hook at work. Every detail was crafted to look and feel as real as possible, balancing technical realism with a refined, cinematic aesthetic. But this wasn’t just about visuals. It was about storytelling. How do you make a mixer feel powerful? Precise? Game-changing? Through movement, lighting, and the seamless integration of real and digital worlds, we built a film that doesn’t just show what the Halo Pro does—it makes you feel it.

Virtual Photography: The Detail in Every Frame

Alongside the animation, virtual photography taken from the CGI sequences highlights the level of precision in our work. The way light catches the steel, the stretch and elasticity of the dough, the fluid, hypnotic motion of ingredients mixing—every still frame tells its own story, meticulously crafted to perfection.

More Than a Launch—A Statement

This was more than a product launch. It was a statement. A film that pushed our live production and CGI capabilities further than ever—seamlessly merging both worlds into something visually striking, technically sophisticated, and unmistakably Ooni.