Journal

As one of America’s most significant museums and cultural institutions, The New York Historical has spent generations preserving and sharing the stories that shaped a nation. As the organisation evolved its visual identity, it required a suite of imagery capable of balancing heritage with a contemporary brand experience.

Working alongside Lippincott, we developed a collection of brand visuals designed to support the institution’s refreshed identity. Through art direction, creative production and image-making, we created assets that connected the museum’s rich history with a modern audience.

The result is a flexible visual system that helps The New York Historical communicate its evolving brand across digital and print touchpoints, enabling one of America’s oldest cultural institutions to remain relevant, engaging and impactful for future generations.