Metrica creates some of the world’s finest superyacht and luxury architectural interiors. As the business prepared to launch its new brand, it needed a story that reflected the precision, craftsmanship and attention to detail that define its work.
From narrative development and creative direction through to live-action production, we partnered with Metrica to shape the story behind the launch and bring the brand to life.
Shot across four international locations, the launch film explored the people, processes and expertise behind Metrica’s work, offering a rare insight into the standards that underpin every project.
Alongside the hero film, we created a comprehensive content library designed to support future marketing, communications and business development activity. A collection of films, photography and campaign assets built to keep telling the story long after the launch itself.
The result was a brand launch grounded in substance as much as aesthetics, helping position Metrica for its next chapter while creating a strong foundation for future growth.
