Overview
In 2021, we embarked on an adventure with Woven Whisky to discover what blended whisky could be.
Woven Whisky is unique in both its approach and bottle appearance–we knew we needed to reflect that in the work we produced. We kept it playful and diverse. With small batch runs we enabled the team to promote their new SKUs with quality and ease. Making sure that the whisky was the hero of every story. 3 years later and Woven are award-winning whisky makers with four distinct collections. We walk with the Woven team often, crafting content for each of their small batch collections–visually appealing and consistently on brand.
Along came Superblend. Woven’s first, full-time offering.
What does flavour look like? That was the question Woven needed answering. Through abstract tasting notes, Master Blender, Pete, told us what needed to be said. This whisky is rich, textured, unique. And we translated it into a scroll-stopping motion piece.
From concept and R&D through to execution, we challenged ourselves to create something never seen in whisky content. The result stayed true to Woven’s brand and expressed something that’s almost indescribable.
Here’s to collaboration. Here’s to harmony.
