The Balvenie Eighty-Eight x Daniel Arsham

Working alongside The Balvenie’s brand experience team, we created a film for the global press launch that gave presence to a whisky still nearing completion.

Rather than focus on the object itself, we focused on the story behind it.

Inside the atmospheric surroundings of Warehouse 24 on The Balvenie estate, the film was presented as a holographic projection, appearing to float within the space itself. Art-directed CGI, archive footage and cinematic storytelling came together to explore the people, processes and decades of craftsmanship behind the whisky.

Daniel Arsham’s sculptural interpretation became part of the narrative, connecting the physical form of the piece with the history held within it.

The sensory experience extended beyond the visuals. Sound design by Here Design incorporated foley recordings captured across The Balvenie estate, allowing the sounds of the distillery itself to become part of the story.

The result was not simply a film about a whisky.

It was a way to experience something that could not yet be experienced.

The film became the centrepiece of The Balvenie’s first public unveiling of the Eighty-Eight-Year-Old, helping transform an unfinished product into an experience guests could connect with and remember.

By shifting the focus from the bottle to the story behind it, the launch created anticipation around one of the rarest whiskies ever produced and set the tone for an event built around rarity, craft and provenance.

The response was global. Interest from ultra-high-net-worth collectors far exceeded the seventeen bottles available, while the wider attention generated by the launch extended beyond the Eighty-Eight-Year-Old itself, bringing renewed interest to The Balvenie’s broader range and introducing new audiences to the brand’s contemporary expressions.